A feasibility study of the key marketing issues Custom Paper

You have been hired as a consultant to one of the following firms that wishes to expand overseas
through acquiring an existing company in a chosen host country:
a) An Indian fashion retailer
b) A Chinese Car manufacturer
c) A Middle Eastern hotel chain
d) A Latin American mobile firm
You are required to undertake a feasibility study of the key marketing issues of transferring
practices to any host country chosen by your company which could be any country in the world.
You will need to demonstrate the rationale for the choice of country and follow the guidance notes
below
Using both institutional and cultural perspectives, you need to discuss the reasons that make the
transfer of practices attractive to the parent company, the factors that influence the transfer of
such practices, and marketing mix implications in the host country.
You need to conduct an environmental analysis of the selected host market and support your
argument with evidence and examples from both the parent and host country. These (evidence
and examples) may include data and information regarding segmentation, demography, positioning,
cultural styles, ethics and governance, economic implications, laws and regulations, educational
system, infrastructure, state of the economy, type of governments and the prevalent political
situation and so on.
You need to justify your answer by supporting your evaluations with demonstrable wider reading,
research and case knowledge
Coursework Weighting: 30%
Word Count: 2750-3000 words
Assessment 3- Submission Guidelines
� The front cover must clearly state
� your name
� student number;
� module title and number;
� tutor�s name
� word count.
� You must use the �Report Format� as explained on Page 14
� Report must be word-processed in font size 12 and double-line spaced.
� Copy of the �written report assessment criteria� must be submitted with your report.
� Depending on the type of the individual coursework, use the specified word count for that