A leading hospitality, real-estate development, and lifestyle company recently announced its plan to expand internationally through the use of strategic partnerships, and specified a new partnership with another company.
Research this Website http://www.sbe.com/home.php?fs=true , and provide a response to the following:
Discuss how the strategic partnerships that have experience in local markets will help to make international expansion possible.
Identify a foreign market that you feel this company should enter next, and explain why it should enter that market and which of the strategies should be used.
Explain the challenges from competition in the local market, and how the company might respond strategically to the competition.
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