Article Critique: Is Your Company Ready for One-to-One Marketing?
From the Online Library, access the Business Source Complete database, and search for the following article:
Peppers, D., Rogers, M., & Dorf, B. Is your company ready for one-to-one marketing? Harvard Business Review 77.1 (1999): 151.
Click here to access the article critique template, and use it as a basis to critique the article. Based on the information you include in the template, write a four to five page article critique using APA format.
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