A one page paper on a promotion or advertising trend (due in class 1) can focus on any marketing trend of interest to you that is addressed in any recent issue of a marketing or advertising related publication (AdWeek; Ad Age; BrandWeek; Journal of Marketing; American Demographics; Promotion; etc.). Briefly identify what the trend is, then indicate what evidence supports its existence, and identify a) one business or industry that could benefit from the trend, and b) one business or industry that could be threatened by the trend.
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