case analysis of the Chick-fil-A: “Eat More Chickin” (Except on Sunday) Custom Essay

You will submit a 2,000 to 2,500 workable framework/case analysis of the Chick-fil-A: “Eat More Chickin” (Except on Sunday) Video Case on page 566 and accompanying YouTube video

(https://www.youtube.com/watch?v=cHAie2mz3gQ) focusing in four steps:

Analyze the current situation;
Identify key problems;
Develop and evaluate alternative courses of action, and;
Select a course of action and suggest appropriate strategies and tactics to accomplish the

chosen course of action.
Analyzing the Current Situation – The proper context must be established for the case analysis.

You should summarize key environmental factors such as industry trends, level of

competitiveness, customer perceptions, legal considerations, and evolving technology at the

outset of their analysis. Often, it is enlightening to summarize the external environment in

terms of opportunities and threats to the firm being studied. There should also be some

assessment of the internal environment of the firm in terms of strengths and weaknesses.

Assumptions are frequently made in case analyses, and your interpretations of the current

operating environment are crucial in determining the validity of these assumptions.

Identification of Key Problems – Sales management is not practiced in discrete sub-functions,

and most of the cases are related to several functional areas. I encourage a problem definition

that encompasses the interactive nature of sales management decision making. Ensue you are

identifying the underlying problem and not just the symptoms of this problem.

Identify and Evaluate Alternatives – You will develop reasonable alternatives and evaluate them

in terms of feasibility, projected costs advantages, disadvantages, and potential short term

and long term consequences. Make sure you are not proposing utopian solutions that would be

financially impossible to justify. On occasion, an analysis will generate a solution with only

one reasonable alternative and offer several other pitifully weak alternatives in an attempt to

make it appear that rational analysis has taken place. I feel that the cases generate more
than one alternative on almost all the issues presented and that you should be expected to

describe more than a single alternative.

Select a Course of Action – A course of action should be explicitly stated and the appropriate

strategies and tactics to accomplish the chosen course should be discussed. Often, charting a

course of action can be a difficult job, but implementation is the true challenge. Since you

will be stopping short of the actual implementation, you should be aggressive in your case

analysis to produce a workable action plan that would have a reasonable probability of success

in the implementation phase.