Write about what parts of the revenue and loss statements are advertising costs (perhaps put in a table here in other to demonstrate what you’re talking about) look at that years advertising campaigns and events if any ran by urban outfitters to discus what they exhausted the money on
Take these statistics and forecast next year’s expenditure. It will dramatically increase in all areas as it’s all getting re-branded however look at the dates you’ve set in order to see if spending will fall into this area which it probably will so say what you’re going to spend the money on e.g. launch and others.
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