Using a product or service that you purchased for $50 or more, describe all of the components that went into creating the total value of that product or service in your estimation as the customer to arrive at the price you paid for it. Be as detailed as possible with the product, the components, etc. to reach that total value. To help guide you, think of what you pay for a carton of milk versus a new car. Does the price you pay for the milk provide customer value to you that exceeds the price of the milk? What about the new car where the dealer might give you free maintenance, free accessories, extra year’s warranty, etc. Does the customer value you perceive exceed the price you pay for the car? So, keep your thoughts along those lines in answering this DQ
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