Which element of consumer demographics and psychographics do you think is the most important to understanding consumer behavior? Explain with specific examples using the text to support.
Identify & Explain a marketing communication or promotional message that is from a mass media source:
1) Tell us what the message is and what is the purpose;
2) Explain what is the target audience;
3) What are the possible demographics and;
4) Psychographics the message is geared towards? Explain with specific examples from the communication you chose and the text.
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