Qd =f (P, Pc, Y, N,), where Qd= quantity demanded of Dominos Pizza, P= price of pizza $11, this is the most important variable when trying to determine the quantity demand of pizza. Pc= price of complementary goods (soda) $2, a complement good is one that is consumed with pizza, like soda. If the price of soda rises, the demand for pizza will decrease. Y= income of consumers (based on 2011 census median household income $56, 146), if the income of consumers are low, people may not order food as often as consumers with higher income. N= size of potential target market (based on 2011 census New Castle City, Delaware 5,320), of course more people in New Castle, DE means more pizza ordered, but the composition of the population matters too. A community of retired people will not order as much pizza as college students.
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