3-Evans, Liana “Li”. Social media marketing: strategies for engaging in Facebook,
Twitter & other social media. (2010).
3. SELLING A PRODUCT–SELLING YOURSELF (Evans)
How can we take peoples’ feelings seriously? Well, when you are in the marketing business, just about the only thing that is of any importance understands the feelings of your prospective customers.
Does Evans realize this? Is she really serious in providing a good experience to the prospects while one is maneuvering them into buying the product? Please note that you have been on the receiving end of thousands of such attempts to sell to you. How honest are these social media attempts to get you to buy? Did you ever get the feeling that the people who are advertising and promoting care about your own personal feelings at all? Did you ever feel that you were being manipulated? Did you sometimes see yourself as prey, surrounded by salesmen who were like predators?
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