Marketing of Services: Briefly introduce the service sector assigned to you – specifically indicating several of the competitors operating in the UK market, including those that are struggling or have struggled Custom Paper

1. Briefly introduce the service sector assigned to you – specifically indicating several of the competitors operating in the UK market, including those that are struggling or have struggled.
2. For your specific sector, identify the service challenges using the five service characteristics; assess operations in that sector using the services marketing triangle, & the Servuction Model.
3. Use the Interaction Matrix to assess how the industry has changed over time, specifically considering the adoption of technology into the delivery of the service.
4. Assess appropriate measures of service quality for the face-to-face interaction between provider & potential customer, & for any interaction which is mediated by technology.
5. Finally, for 2 named providers compare their use of the extended marketing mix (8Ps) face-to-face & using technology, & make appropriate recommendations.

SCENARIO –
3. Clothing retailers

You should attempt this assignment in an essay of word length 1500-2000 words – with sections of roughly equal length. Acknowledge all sources, & avoid plagiarising the works of others.

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