One who is academically trained for market research Custom Essay

Which best describes a market researcher? (Points : 5) One who is academically trained for market research.
– One who understands the marketing process as well as the subtleties of marketing problems and opportunities.
– One who is well trained in statistics and can design proper sampling procedures.
– One who has a strong background in communications and advertising.

Marketing research is: (Points : 5) An informational input to decisions.
– A link between the organization and its market environment.
– The specification, gathering, analyzing, and interpretation of information to help management make decisions.
– All of these.

Which is not a function of Database analysis: (Points : 5) Extracting data from existing databases.
– Performing statistical analysis to better understand customers and their behavior.
– Database administration.
– Merging cleaned data with other relevant data.

A syndicated research differs from a customized research in that: (Points : 5) It takes less time to complete a research project.
– It is jointly sponsored by several different organizations.
– It provides more accurate data.
– None of the above.

The most economical and fastest sources of information are generally provided by: (Points : 5) Interviews
Secondary data
Qualitative data
None of the above

A good MDSS should have the following characteristics except: (Points : 5) Interactivity
Orientation towards discovery

Unfriendly toward users
Errors commonly found in research design include: (Points : 5) Selection Error
Measurement Error
Data Analysis Error
All of the above

The following is not a part of the Research Objectives: (Points : 5) Research question
Analysis of results
Development of hypotheses


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