Project Report: Specific Learning Outcomes of Assessment Custom Essay

On completion of this assessment, the learner will be able to:
Negotiate, organise and complete a work-based learning research project within agreed specifications and resources
Make justified recommendations based on appropriate research to enable the identified problem to be overcome or the opportunity to be addressed in a constructive way
Appreciate the importance of addressing the individual and social aspects of effecting change
Apply a range of business and service improvement techniques to the workplace, based on the findings of rigorous research.
Generic Learning Skills Outcomes of Assignment
The assignment aims to assess the students ability to:
Become more reflective management practitioners, and take responsibility for their personal development and their performance within workplace teams
Apply appropriate theoretical tools and techniques to specific management problems
Demonstrate cognitive skills of critical thinking, analysis and synthesis
Diagnose specific management problems and identify appropriate solutions
Content of Assignment
NB these sections are not included in the word count.

This is my first essay and on the grounds of I have to write second REPORT.
In my work based project I am going to deal with problem of effective advertising campaign in my own organisation called Passion Dance&Fitness. Within the framework of my company I organize Zumba Fitness classes for adults. The idea of dealing with above problem came after my advertising campaign turned out not as effective as I expected.
The problem seems to consist of two smaller ones: interest level and loyalty. Therefore, main purpose of this project is to attract as many customers as possible. I order to achieve my goal I will make an attempt to find out what I have done wrong or what I have not done at all about my advertising campaign and then how to plan future successful advertising campaign. I will analyse my advertising campaign in terms of scope, effectiveness, clarity and so on. I will need to find out what are the preferences of current as well as potential customers in terms of timetable. Additionally I will need to make sure that the place of my classes is attractive and located optimally. Another point is price, if it is affordable and competitive. Important will be also to examine whether the program and music style is right for my current and potential customers.
There are several methods that I am going to use in my project to examine, solve and evaluate the problem. First of all I will need to make correct SWOT analysis which helps me clarify my strengths and weaknesses and estimate opportunities and threats. This analysis will be very useful while planning new advertising campaign. Another tool I am going to take advantage of is survey. The survey will consist of closed-end as well as open-end questions. I hope result of survey will help me adapt my offer and timetable to customers? needs and preferences. I will be able find out what is the satisfaction level among members of my classes. Interview and conversation are tools which I used to use and I will continue doing so, because it builds positive relations with people and allows me to respond immediately to their suggestions, concerns and opinions. In order to support these methods and make them more effective I have planned an event called Zumbaton, where apart from fitness class, we will be having a chat, competitions with prizes, karaoke, cup of coffee and tea. I am going also take part in beauty fair where I will be advertising my Zumba Fitness classes, answering questions and encouraging people to take the opportunity to find out some more about Zumba and its benefits. Additionally I will use standard methods of advertising campaign such as leaflets, internet advertising and so on.
Another point of my project is: key stakeholders. Without other people the project cannot succeed. Definitely the most numerical group of stakeholders will be members of my classes. I am going to involve them all in the project in order to improve both: their and my satisfaction. I think members of my classes will be very helpful as they seem to be as interested in success of the undertaking as me. Its will to help me expressed also owner of the hall I am renting from. He is always open to changes I make to the timetable and other questions. However the mentor of the project will be my husband who helps me much. His support regarding advertising has been essential.
Recourses indispensable in my project are: means needed for my advertising campaign, attractively located halls where I will carry out my Fitness classes and some educational books or articles.
The project will cover period from October 2012 to February 2013. This time will let me to assess whether the undertaking goes in right direction or not. At the beginning I will carry on with SWOT analysis, then surveys, interviews and advertising. November the 25th will take place beauty fair, and 8 of December Zumbaton.
I will recognise the project successful when the average number of my classes? members will be 90 per week.

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