The King fahad Airport set out to increase their passenger base and promote air travel in the region, they faced substantial obstacles. A fuzzy identity, inadequate knowledge of services, and issues with signage and accessibility hampered the airport’s efforts to move forward.
The king fahad Airport needed a way to establish itself as a modern airport, improve its customer experience and creates better awareness surrounding its services, the old design of the logo doesn’t link with the rest of the designs inside the building.
We needed to create a modern, Arabic stylish vision impression; updated and energetic feelings complement the new construction so it will be a comfortable and unique experience to passengers and visitors. This new identity also had to reproduce across multiple areas. We had to consider all possible applications of the identity as well as its ability to grow
Because the airport’s main goal was to increase the visitors, and represent represent the culture Arabic city, we had to convince more people to travel out of King fahad Airport. We asked ourselves “And does the current design reflect on Arabic identity that present our city? And how do we make King fahad Airport the International place you want to start your journey?
This led us to the idea of designing an Arabic logo with Islamic elements; also thinking about colors will make passengers think modern rather than old. The new identity was applied to collateral materials such as brochures, corporate folders, and way finding signs, Ad posters, pictograms and banner
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