The purpose of this assignment is for students to integrate the knowledge gained from this course Custom Paper

The purpose of this assignment is for students to integrate the knowledge gained from this course. Students are required to describe marketing activities to support the development of a new experience-based product for a tourism or hospitality organisation.

Students must use only secondary data and must not approach the organisation unless the course coordinator gives prior approval.

The body of the report should include the following:

a description of the proposed experience-based product and the theme of the experience it intends to deliver;
an explanation of the new product decision making process and how it was applied;
a description of the target market or markets;
the desired positioning strategy for the new product including consideration of pricing and competition
how the new product will be communicated and promoted to the desired target markets.
There is much scope for the choice of organisation. For example, you may choose to design a new product for an
event, a hotel, a travel agency, a government agency involved in tourism, a tourism attraction, or a catering
organisation to name just a few.