Virtual Organization for McBride Financial Services Custom Essay

McBride Financial Services wants to expand its customer base and needs ideas on what to put in its new marketing effort toward this goal.

Write a 200-500 word paper describing a marketing plan for McBride Financial Services. In completing the assignment, consider the following:

• What market research would you undertake?
• What types of media would you use?
• What are McBride’s target markets?
• What are the considerations for McBride to conduct a portion of their marketing on the Internet?
• What is the difference between marketing and selling
• What is the Difference between the 4 P of marketing and the SIVA

SEE NOTES: McBride Financial Services

• What is a Gap analysis? What is the difference between a Gap Analysis and a SWOT Analysis?

• Paul Pantelli is the President of XYZ Aviation and he has made the decision to implement an online ordering system for the company. The online system will replace a manual billing system. Paul wants to see the before and after processes of the new online order processing system. Is he requesting a Gap analysis or a SWOT analysis?

• In developing major business systems, you normally have the option of installing with a phrase approach (one module at a time) or a “Big Bang” Approach, installing the total system at one time. What are the advantages and disadvantages of each approach? Explain your comments.


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550 words
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