1. What are some of the different factors can affect the promotion mix?
2. Think about and provide examples of two different message strategies you’ve seen in commercials in the last year. Why do you think they were or were not effective?
3. How would you define social media?
There are two parts to this case study. 500-700 words
Try to remember the billboards on your commute to work or school. How many do you think there are? Explain why you remembered any of them. Next time you are on that route, note how many billboards there actually are. Are they effective?
2–You’ve been asked to create a new social media networking site. What would you name the site and what would you suggest to make it better than existing sites?
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