What are the two most important management challenges in building a successful e-commerce site?
Choose one answer.
a. developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives
b. having an accurate understanding of your business environment and an achievable business plan
c. building a team with the right skill sets and closely managing the development process
d. identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site
Which of the following basic system functionalities is used to display goods on a Web site?
Choose one answer.
a. product database
b. digital catalog
c. shopping cart system
d. customer database system
Which of the following helps you understand the marketing effectiveness of your e-commerce site?
Choose one answer.
a. shopping cart
b. product database
c. site tracking and reporting system
d. inventory management system
Which of the following is not one of the basic business objectives for an e-commerce site?
Choose one answer.
a. display goods
b. execute a transaction
c. provide production and supplier links
d. optimize system architecture
Most of the time required to maintain an e-commerce site is spent on:
Choose one answer.
a. debugging code.
b. responding to emergency situations.
c. general administration and making changes and enhancements to the system.
d. changes in reports, data files, and links to backend databases.
The leading Web server software is:
Choose one answer.
a. Apache.
b. Microsoft Internet Information Server.
c. Linux.
d. Google Enterprise Server.
Google Analytics is an example of which of the following?
Choose one answer.
a. search engine
b. site management tool
c. Web browser
d. security services tool
All of the following are factors in contributing to the increase in cybercrime except:
Choose one answer.
a. the ability to remotely access the Internet.
b. the Internet’s similarity to telephone networks.
c. the ability to anonymously access the Internet.
d. the Internet is an open, vulnerable design.
The overall rate of online credit card fraud is ________ percent of all online card transactions.
Choose one answer.
a. less than 1
b. around 1
c. around 5
d. around 10
Most of the world’s spam is delivered via which of the following?
Choose one answer.
a. viruses
b. worms
c. Trojan horses
d. botnets
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