Social Media’s Influence on Companies Custom Paper

Now more than ever, retail brands are engaging consumers on social networks to offer deals, allow users to socialize around purchases, and more. Complete an analysis of how that company has incorporated social media and alternative advertising into its marketing strategy. Then develop a media plan for the chosen entity that includes content that accounts for each of the items listed in the following sample outline.

1. Executive summary of the media plan

2. Marketing objectives and strategies that relate to media

3. Copy strategy statement — how media supports copy

4. Competitive Media Expenditures Analysis

5. Clearly stated media objectives that are tied to marketing strategies and objectives

6. Clearly stated media strategies tied to the media objectives

7. Media plan details and documentation

Additional charts, advertisement examples, etc. should be included as an appendix.